Air Guitar/music and Creative Process & Creativity is a learned skill
In his recent TEDx Talk our good friend Eric “Mean Melin” Melin discussed how his air guitar career can be used as an example of examining a person’s creative process. Arguing creativity is a learned...
View ArticleWhat does Selfie mean sociologically?
A self-professed observer of selfie culture, Lianna Pisani gave a talk at this year’s Canadian Communication Association in which she argued that the Internet has given the selfie a bad name. The...
View ArticleHow to become a freelancer or entrepreneur
Build your own dreams, or someone else will hire you to build theirs. – Farrah Gray Being a freelancer or entrepreneur can provide you with the freedom from the 9 – 5 grind that you’ve been hoping for...
View ArticleHow to use hastags on social media?
Have you ever been harassed or threatened online? Created by HeartMob, the hashtag #MyTroll is an attempt to counteract online bullying. The hashtag #MyTroll was created not to single out and fight...
View ArticleSpiral16 Acquired in a Move to Gain emfluence in Kansas City
If you’ve stopped by our Overland Park offices the past couple of days you may have noticed that Spiral16 has moved. On Monday the Spiral16 team left our old offices and journeyed across the state line...
View Article4th of July by the Numbers [INFOGRAPHIC]
July 4th isn’t only about fireworks. Really. Just in time for the holiday we are sharing this infographic courtesy of History.com offering a few fun facts and numbers about the holiday. As analysts,...
View ArticleHow to emfluence Brand Monitoring with Spiral16
As you might have heard, Spiral16 was recently acquired by emfluence. It’s been an exciting couple of weeks for us as we’ve learned about emfluence’s offerings and gotten to know our new co-workers....
View ArticleHashtag Round-Up – #AskBobby & #DontJudgeChallenge
Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve...
View ArticleHow Listening Leads to Pitcher Perfect Picture Results
Listening. How can one word be so important? And how can so many companies skip over a crucial step when implementing a marketing or social media marketing campaign? The Internet is clogged with...
View ArticleEmail Design Tips for the Non Designer
If you’re like me, you may have uttered the phrase “but I’m no designer…” in your team meetings, usually right after giving some creative feedback or when faced with an email marketing deadline....
View ArticleThe Anatomy of an Email
Email marketing boasts a $28 return on investment for every $1 you invest, according to the Direct Marketing Association. Email is reported as driving the highest revenue of any medium for all...
View ArticleBigger Isn’t Better in Email. Smaller, Engaged Lists Mean Better Inbox...
My favorite “secret” to share with marketers who are new to the world of email marketing is: Just because you’re sending emails, doesn’t mean your audience is getting your emails. In the email world,...
View ArticleOops Recovery: What To Do When You Delete Your Contacts
There are a few conversations going around this Fall about that gut-wrenching moment when you realize you’ve just OOPS’d. You sent to the wrong list, you found a (problematic) grammatical or spelling...
View ArticleOops Recovery: Having a Little Fun With Mistakes in Email Marketing
I wanted to die. Ok, that’s too dramatic. We do email marketing here, not life saving surgery. But when I accidentally included our entire (REAL) email newsletter list on a demo/test email last month,...
View Article6 Questions That Brand Monitoring Can Help Answer
Social media monitoring has been around for a while, but especially in 2015 is becoming more and more common place for agencies and businesses. Whether categorized as customer service, research or...
View ArticleBarbeque (Also) Takes the Crown During Baseball World Series
Few things are more “Kansas City” than barbeque. We’ve had some fun using emfluence’s sentiment monitoring tools to listen for the most popular brands and phrases around barbeque in KC. While tracking...
View ArticleMore fun with Online Listening: “Brand” Monitoring for Andy Serkis
With Star Wars: The Force Awakens opening in theaters next week, fans’ excitement and Internet buzz is at a fevered pitch. Intrigued by what we might find, we created a query to investigate not one of...
View ArticleHow to Pass Spam Filters: What to Tweak When your Spam Tests fail
Thanks to an integration with Litmus, emfluence Marketing Platform clients can send their emails through spam filter tests before they deploy. (They can also see what their email will look like in...
View ArticleCreate and modify your own email templates with Template Builder
One of the many benefits of the emfluence Marketing Platform are the custom-branded templates for your brand, loaded in your account for easy, beautiful emails. We can help make templates that are...
View ArticleEmail Marketing Metrics Benchmarks 2016
One of the most frequent questions I hear from email marketers is “What’s a good open rate?” First, it’s important that you create your own benchmarks so you can tell how your emails are doing in...
View ArticleHow Contact-Based Pricing Changes Your Email Program
A few years ago, we sat down with one of our uber savvy clients, as they were preparing to use the emfluence Marketing Platform for their own marketing. In particular, as we looked at pricing options,...
View ArticleSpring Cleaning Round II: Why It’s Time to Clean Your Contact Lists
Last year, we suggested a Spring Cleaning for your emfluence Platform account to clean out your users, files, and inactive groups. This Spring, it’s time to take a look at your contact lists. It’s a...
View ArticleIntegrated Social Media Marketing at the KCDMA-SMCKC Luncheon
A few of my favorite takeaways from KCDMA/SMCKC Luncheon Last week I attended a lunch co-hosted by the KCDMA and SMCKC called, “Integrated Social Media Marketing.” As a self-proclaimed Email Geek, I...
View ArticleIntroducing the new Query Builder
In the past, we have always helped our customers set up dynamic groups for their automated campaigns. Our newest feature puts control back in your hands, allowing any user to set up dynamic groups on...
View ArticleWorkflows make setting up automated email drip campaigns easy
Visually create your automated marketing campaigns using our new Workflow tool. This easy-to-use, drag-and-drop tool allows you to visually see how your campaign will flow on a large canvas with...
View ArticleCurioos Review: Curioos goes beyond the digital art prints with die-cut...
Curioos Review: Curioos goes beyond the digital art prints with die-cut aluminum prints. Curioos has experimented with other formats in the past, but its core product hasn’t changed much over the past...
View ArticleDigital technology brings to life American Museum of Natural History
Technology and tradition come together at the American Museum of Natural History to better educate tourists about native cultures. Museums, for all the wonders they contain, have a reputation for...
View ArticleGoogle Maps’ new feature makes much easier road trips
It could sure make planning for road trips much easier.Google is rolling out Maps’ multi-stop feature to the iOS app, making it easy to plan for road trips or even for a dreary day of running errands....
View ArticleThis app helps you decide what to post on social media
BetaList features the newest startups. Today, we look at an app that helps you decide what to post on social media and what not. Submit your startup to get featured too. What does your product do? Post...
View ArticlePokémon Go’s new update makes more difficult to cheat in the game
Pokemon Go players had complained that is much harder to cheat because of new update. Almost a month after the app took the world by storm, Pokémon Go has now been updated with some major changes that...
View ArticleApple updated over a hundred emoji
Apple is going all in when it comes to emoji in iOS 10. Apple just released the fourth beta for the next iteration of iOS, tvOS, macOS and watchOS. In particular, there’s a groundbreaking addition in...
View ArticleSnapchat launches location-based Geostickers
Instagram may be copying Snapchat today, but the latter still has some new tricks up its sleeve. The ephemeral social network today introduced ‘Geostickers,’ which are basically like Geofilters,...
View ArticleChina’s Meitu review: Eye-widening, skin-lightening, chin-narrowing photo apps
Their eye-widening, skin-lightening, chin-narrowing photo apps and “beautifying” video platform are ubiquitous in China, downloaded a billion times in total, according to the company. They are known by...
View ArticleOfcom digital and media consumption report shows people try ‘digital detox’
Ofcom found that one in three UK Internet users (or some 15 million people) have, in 2016, deemed there’s too much tech in their life — going on to take a so-called ‘digital detox’ to try to regain...
View ArticleAdding hashtags to Instagram just got way easier
This app makes adding multiple Instagram hashtags so much better. Right now, deciding on and typing out more than one or two hashtags is a pain. There are handful of apps that try to make life easier...
View ArticlePokémon Go launches 15 more countries in Asia, but not India or China
The wait is over for many Pokémon Go fans in Asia, after the smash hit game went live in 15 new countries in the continent. The full list of new countries are: Brunei, Cambodia, Indonesia, Laos,...
View ArticleSnapchat needs to start stealing from Instagram
Why Snapchat needs to start stealing from Instagram? What’s the biggest threat of Snapchat? With the introduction of Instagram stories this week, the internet had a collective conniption fit over the...
View ArticleSamsung will reveal its latest Gear S3 smartwatch in IFA event invite
No confirmation, but tons of rumors and precedent for a reveal at the German trade show. Samsung typically has a strong presence at the IFA trade show every September and we’re starting to get more...
View ArticleHow does Pokémon Go influence on new tech?
Pokémon Go has changed the trajectory of the world on a scale just slightly smaller than Google Search and Facebook, but still to a magnitude that will be felt through all industries in the coming...
View ArticleMake your life easier with 6 social media tools
Social media has been hailed both as a powerful business tool and one of our greatest time-wasters. In many cases, it’s actually both concurrently, but thankfully, you can also have the former without...
View ArticleMimo popularizing the idea of learning to code on mobile devices
Apple’s new iPad app Swift Playgrounds is popularizing the idea of learning to code on mobile devices, not desktop computers. But its focus is only on teaching kids to code in Swift. A new application...
View ArticleWhy ‘Pokémon Go’ still isn’t available in the largest mobile game market?
“Pokémon Go” is the most popular mobile game in the world. China is the largest mobile gaming market, and the most populous country on Earth. Bizarrely, the most popular mobile game in the world isn’t...
View ArticleVirtual reality: Connected camera revolution is just beginning
Virtual reality: Connected camera revolution is just beginning After the dust settles, the real takeaway from Instagram’s cloning of Snapchat is that the connected camera revolution is just beginning....
View ArticleLeaked Emails Say Apple Has ‘Sexist’ and ‘Toxic’ Work Environment
Apple has found itself at the centre of a discussion about workplace sexism after dozens of employee emails were leaked, alleging that the company can have a “toxic” and sexist work environment. Mic...
View ArticleThe scenes are not as massive as in the early days: Apple still draws lines...
First day of sales for iPhone 7 and Apple Watch 2 still draw lines of fans around the world According to VentureBeat, The scenes may not be as massive or boisterous as in the early days, but even after...
View ArticleVirtual Reality May Help You in Dreams: How to control your dreams with...
Research suggests people dream more lucidly after they’ve immersed themselves in virtual worlds. When Jayne Gackenbach’s son took up Nintendo in the 1990s, she began to worry. As she watched him spend...
View ArticleArtist Jason Ratliff Reminds Children That Superheroes Are Of All Races,...
Graphic artist Jason Ratliff brings that imagination to life in his latest series, Super Shadows, which illustrated various peoples’, animals’ and objects’ shadows in an abstract way. New York, NY —...
View ArticleArtist Butcher Billy’s ‘I love to hate you’ series features a unique Trump...
ARTIST BUTCHER BILLY’S “I LOVE TO HATE YOU” SERIES FEATURES A UNIQUE TRUMP vs. CLINTON FACE-OFF JUST IN TIME FOR THE U.S. PRESIDENTIAL ELECTION! New York, NY — A week before the much-anticipated U.S....
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